Analyzing data obtained from china internet network information center ( cnnic ) within the theoretical framework of diffusion of innovation , we find that though the internet is booming at amazing speed in china ( mainland ) , it is still in its initial stage of diffusion 在对所有数据进行分析之后发现,中国大陆地区的互联网用户虽然在过去的几年中迅速增长,但是仍然仅占总人口的一小部分(约为中国城市人口总数的7 . 4 ) 。互联网络在中国大陆的传播依然处于初期状态。
Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book Diffusion of Innovations.